Privacy Policy

Last updated: December 05, 2025

1. Introduction

LaneMerge ("we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services.

2. Information We Collect

We may collect information about you in a variety of ways:

• Personal Data: Name, email address, phone number, and profile picture.
• Instructor Data: Driving license number, ADI/PDI license details, vehicle information (for verification purposes).
• Location Data: We collect precise location data to help students find instructors near them.
• Usage Data: Information about your interactions with the app, such as search queries and bookings.

3. How We Use Your Information

We use the information we collect to:

• Facilitate connections between students and instructors.
• Verify the identity and credentials of instructors.
• Send service-related notifications (which you can opt-out of).
• Improve our app functionality and user experience.
• Show relevant advertisements and premium offers.

4. Disclosure of Your Information

We may share information we have collected about you in certain situations:

• With Other Users: Your name, profile photo, and general location are shared with other users to facilitate bookings. Phone numbers are only shared when a booking is confirmed (if applicable).
• Service Providers: We share data with third parties that perform services for us, such as cloud hosting and analytics.
• Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities.

5. Advertising

We may use third-party advertising companies to serve content and advertisements when you visit the Application. These companies may use cookies, pixels, and other tracking technologies to collect information about your interactions with the Application to provide targeted advertisements tailored to your interests.

• Opt-Out: You can generally opt-out of receiving personalized ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
• Mobile Device Settings: Your mobile device may provide settings that allow you to opt-out of having your information used for interest-based advertising (e.g., "Limit Ad Tracking" on iOS or "Opt Out of Interest-Based Ads" on Android).

6. Analytics

We may use third-party service providers (such as Google Analytics or Firebase) to monitor and analyze the use of our Service. These tools collect data on how you interact with our app (e.g., screens visited, buttons clicked) to help us identify bugs, improve performance, and optimize the user experience.

• Opt-Out: You can opt-out of having your activity on the Service made available to Google Analytics by installing the Google Analytics Opt-out Browser Add-on or by adjusting the "Share Usage Data" setting within the app (if available).

7. Your Rights & Choices

• Opt-Out of Notifications: You can manage your notification preferences in the app settings.
• Opt-Out of Marketing: You can unsubscribe from marketing emails via the "Unsubscribe" link in the email.
• Opt-Out of Ads: While you cannot opt-out of seeing ads entirely (unless a premium ad-free tier is available), you can opt-out of personalized advertising tracking via your device settings.
• Opt-Out of Analytics: You may opt-out of the collection of your usage data for analytics purposes via the app settings.
• Account Deletion: You have the right to request the deletion of your account and all associated data. You can perform this action within the "Settings" section of the app or by contacting us.

8. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. However, no electronic transmission or storage is 100% secure.

7. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: support@lanemerge.co.uk